Top 5 Beauty Retail Apps on Android in Nigeria, Q1 2023

Throughout the first quarter of 2023, the performance of the top beauty retail apps on Android in Nigeria showcased diverse trends in downloads and active user engagement. Here’s a closer look at the top 5 apps:

Cheap Makeup for Women observed fluctuating download numbers, with peaks reaching 206 in the week of March 6. The app saw an overall increase in downloads towards the end of the quarter, with weekly downloads ranging from 63 to 206.

Purplle Online Beauty Shopping experienced a varied download pattern, starting with 84 at the end of December and peaking at 101 in the first week of January. However, downloads significantly dropped to 15 by the end of March. Active users for this app showed a positive trend, growing from 367 to 527 during the quarter.

Fragrances.com.ng had a more inconsistent download trend, beginning with 68 in late December and experiencing a substantial drop to 11 in mid-March. Despite the fluctuations, the app managed to hold a steady number of downloads in the early part of the quarter.

Korean Skincare EU showed a low but steady download rate, with numbers ranging from 3 to 96. The app's active users increased from 171 to 279 over the quarter, indicating a growing user base despite the download fluctuations.

Lastly, Nykaa - Beauty Shopping App had a modest download rate, peaking at 108 towards the end of March. The app maintained a strong active user base, with numbers hovering around 700 throughout the quarter, indicating consistent user engagement.

Overall, these insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Nigeria. For more detailed analytics and insights, visit Sensor Tower.